Designing Impact, Driving Results

Use strategy and design to connect brands and people through the things they love

Resume Explore
Creative Specialist & Digital Strategist

Luthfi Firdaus

Bintaro, tangerang selatan
0857-1113-9258
luthfifirdaus199@gmail.com
Description

Experienced Designer and Marketer with over 8 years of professional experience and a strong foundation in Graphic Design, UI/UX, Brand Strategy, and Business Development. With a proven track record in Marketing Communications and Data Analysis, I specialize in crafting creative solutions that drive brand engagement, optimize user experiences, and achieve measurable business growth. My expertise lies in integrating high-level creativity with strategic insights ranging from CRM & Loyalty Program architecture to technical web management to deliver impactful results that align with long-term business goals.

Details
Digital Creative & E-commerce PT. Aldmic Coopn Digital 2022 – 2024
Marketing & Campaign Lead PT. Aneka Multi Persada 2019 – 2021
Graphic Designer Guardian Indonesia 2016 – 2019
Bachelor of Arts in Visual Communication Design Mercubuana GPA: 3.60 / 4.00 2011 – 2015
Diploma in Multimedia Bina Informatika Bintaro 2008 – 2011
Traits
Brand Identity & Strategy

Conceptualizing and executing comprehensive brand identities, including logos, typography, and visual guidelines.

National Standardization

Pioneering design template systems implemented across national outlet networks to ensure 100% brand integrity

Retail & Print Production

Expert in producing complex retail assets such as promotional catalogs, end-gondolas, and in-store branding elements.

User-Centric Design

Creating intuitive web flows and interfaces that optimize usability and increase conversion rates.

E-commerce Optimization

Managing daily visual operations and enhancing product visibility across major marketplaces like Lazada and Blibli.

Technical Web Management

Proficiency in building sales website infrastructure and managing web hosting environments.

CRM & Loyalty Architecture

Designing data-driven customer retention schemes to increase lifetime value and engagement.

Market Intelligence

Conducting in-depth competitor analysis and market research to identify and test new growth opportunities.

Omnichannel Integration

Seamlessly integrating social media brand presence with on-the-ground sales performance

Work Experiences

Digital Creative & E-commerce
2022–2024
PT Aldmic Coopon Digital

• Acted as a CRM and loyalty strategist in high-level client discussions, analyzing user behavior and designing data-driven customer engagement strategies.
• Designed digital visual assets and marketing materials to support integrated campaigns and digital growth initiatives.
• Managed and optimized marketplace presence across Lazada and Blibli to increase product visibility and brand consistency.
• Collaborated with marketing and sales teams to develop campaign strategies aligned with business growth objectives.
• Ensured brand identity consistency across digital touchpoints and marketing communications

Marketing & Campaign Lead
2019–2021
PT Aneka Multi Persada

• Led end-to-end digital marketing campaigns focused on customer acquisition and brand awareness.
• Conducted market research and competitor analysis to identify new growth opportunities.
• Managed marketing budgets and audience segmentation strategies based on market behavior.
• Developed the company’s sales website infrastructure to strengthen digital presence.
• Built strategic partnerships with mall operators to launch collaborative promotional campaigns and events

Graphic Designer
2016–2019
Guardian Indonesia

• Developed standardized national retail design templates implemented across Guardian outlet networks.
• Produced marketing assets including catalogs, flyers, packaging, and retail visual materials.
• Designed in-store branding such as banners, end-gondolas, and promotional displays.
• Supported national marketing campaigns with consistent brand communication across channels

Bridging Design with Masurable Busines growth

Explore now Download Resume

© 2025 Lfirdaus