Creative Specialist
and
Creative Specialist
Luthfi Firdaus
Hello! My name is
Luthfi
Firdaus
About me
Results-driven creative professional with 8+ years turning brand vision into commercial outcomes. Built and scaled visual systems at national level (Guardian Indonesia), drove e-commerce growth across Lazada and Blibli, and architected CRM strategies that deepened customer loyalty. Combines design fluency with marketing strategy and a founder’s instinct having launched and operated an F&B business independently from the ground up..
luthfifirdaus199@gmail.com
0851-7443-9258
Bintaro, Tangerang Selatan
Brand Identity &
Visual Strategy
Building cohesive visual systems from logo to brand guidelines, ensuring a consistent brand presence across every touchpoint and channel.
- Brand Guidelines
- Logo & Visual System
- Multi-Brand Management
UI/UX & Web
Experience Design
Designing intuitive and functional digital interfaces — from wireframes to production-ready prototypes — using a user-centered design approach.
- Wireframing & Prototyping
- UX Research
- Web UI Design
- HTML / CSS Development
Digital Marketing &
Campaign Strategy
Planning and executing end-to-end digital campaigns — from creative concept and budget allocation to cross-channel performance reporting.
- Campaign Planning
- Budget Management
- Performance Reporting
Video Editing &
Social Media Content
Producing engaging video and social media assets — from concept and storytelling to final edit — tailored to each platform's format and audience.
- Video Production
- Motion Graphics & GIF
- Social Feed & Stories
- Content Scheduling
CRM Architecture &
Loyalty Programs
Designing customer relationship ecosystems that drive long-term retention through segmentation, automation, and structured rewards programs.
- Customer Segmentation
- Loyalty Program Design
Data-Driven
Creative Execution
Integrating performance data into creative decisions — measuring what works, iterating on design, and optimizing output based on real audience insights.
- Analytics & Reporting
- A/B Testing
Retail Visual &
Print Production
Managing retail visual production from design to print — catalogs, banners, POP displays, and outlet decoration rolled out consistently at national scale.
- Catalog & Flyer Design
- POP & In-Store Display
- Packaging Design
- National Rollout Templates
E-Commerce &
Marketplace Growth
Optimizing brand presence on marketplaces through product content management, promotional strategies, and performance analysis to drive sales conversion.
- Marketplace Operations
- Product Page Optimization
- Voucher & Promo Strategy
- Sales Analytics
PROFESSIONAL EXPERIENCE
"Creativity is intelligence having fun." - Albert Einstein
Digital Creative & E-Commerce Strategist
PT Aldmic Coupon Digital
2022 — 2024
Creative strategy and marketplace operations for multiple brand clients - Produced end-to-end creative assets for e-commerce clients: voucher banners, social media feeds & stories, GIFs, and web UI/UX adhering to each client's brand guidelines. - Developed sales and promotional materials based on client requests, driving engagement across digital touchpoints. - Designed presentation decks and usage guides to support client pitching and onboarding needs. - Managed event material production from pre-event preparation through post-event completion. - Collaborated directly with clients to ensure all creative output aligned with brand identity and communication objectives. - Handled multi-client workload simultaneously, adapting visual style and tone per brand standards
Marketing & Campaign Lead
Aneka Multi Persada
2019 — 2021
End-to-end ownership of digital strategy, budget, and cross-channel execution - Produced all creative materials for up to 4 restaurant brands simultaneously: menus, social media content, event needs, and restaurant decoration. - Conceptualized and planned upcoming promotions and events covering theme, budget, concept, and management reporting. - Managed event execution from pre-event preparation through completion, including guest request fulfillment. - Collaborated with mall management and tenants for joint events and brand activations. - Led new brand opening projects end-to-end: location scouting, floor plan, permits, design works, and brand launch. - Adapted creative output and brand tone across multiple F&B brands with different identities simultaneously
Graphic Designer
Guardian Indonesia
2016 — 2019
Designed the visual system deployed across Guardian’s entire national outlet network - Created the standardized retail design template system rolled out across all Guardian outlets in Indonesia defining the brand’s in-store visual language. - Produced a high volume of retail collateral: catalogs, promotional flyers, packaging, banners, end-gondola displays, and pop-up materials. - Supported national monthly campaigns and large-scale promotional events requiring cross-departmental coordination. - Engineered in-store visual touchpoints to drive foot traffic, promote products, and reinforce brand recognition at shelf level
Let’s make an impact
together. Ready when you are
